Visitors and Exhibitors at the Nuremberg Trade Fair Center Give Rise to Annual National Purchasing Power Effects of 1.65 Billion Euros

The aim of this study conducted by the Ifo Institute on behalf of NürnbergMesse GmbH was to identify the annual average purchasing power, employment and tax effects triggered by trade fairs and events like congresses, conferences etc. held in the locations of Nuremberg, the metropolitan region of Nuremberg, the Free State of Bavaria and nationwide in Germany. Based on empirical surveys, the total expenditure, and by extension the economic effects of selected trade fairs and events in Nuremberg were calculated using an estimation model. The study also covers average annual investment in construction on the grounds of the NürnbergMesse GmbH.